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Search results for “hotel search engine”
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Momondo gears up for digital marketing push in China
05/18/2016
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9:59:28 AM
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After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Google denies ambitions to become an OTA
05/13/2016
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2:16:10 PM
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A Google vice president has denied the search engine has ambitions to be an OTA but admitted it could be more transparent in its workings.
China's home-sharing site surpasses Airbnb
05/10/2016
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10:30:45 PM
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China’s largest vacation rental website Tujia.com has grown from an unknown to a unicorn surpassing the $1 billion market valuation
Three principles for hotels wanting to boost direct bookings
04/11/2016
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1:56:17 PM
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When improving direct booking, hotels could treat different kinds of traffic in different ways, carrying copy and branding initiatives all the way through the booking process and spliting your audience, see what really does work best, and use those learnings for the next campaign you launch.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016
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6:45:44 PM
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Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
Transparency in online medium exposes weak sales strategy
04/06/2016
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9:38:31 AM
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Discrepancy in pricing on different online platforms is prevalent in China. Hotel companies need to dig deeper to be in control of “selling-rates”.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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